Soft Drink Packaging by Rice Creative

Rice Creative Exhibits The Coca-Cola Tet 2014 Soft Drink Packaging

Rice Creative, the creative mind behind the award winning work Coca-Cola Tet 2014 - Soft drink packaging by Rice Creative says, To create a series of Coca-Cola cans which spread millions of Tet wishes nation wide. We utilized Coca-cola's Tet symbol (the Swallow Bird) as the device to form these wishes. For each can, hundreds of hand-drawn swallows were crafted and carefully arranged around a custom script, which together form a series of meaningful Vietnamese wishes. "An", means Peace. "Tai" means Success, "Loc" means Prosperity. These words are widely exchanged throughout the holiday, and traditionally adorn Tet decorations. .

Soft Drink Packaging by Rice Creative Images:

VIA: http://competition.adesignaward.com/design.php?ID=32047

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