Britta Schwalm-Eves Weapon Collier

At Design Interviews

(Excerpt) Interview with Britta Schwalm : Frank Scott: What is the main principle, idea and inspiration behind your design?. Britta Schwalm : I love designs that need a second look. Is 'Eves Weapon' a modern necklace or a homage to an apple, to women? The apple is the first food ever served and is a highly potential symbol for all emotions and situations a woman can face in her life. An apple stands for health, fertility, seduction, lust and sin. Think at Aphrodite, Venus or EVE. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Britta Schwalm : I designed 'Eves Weapon' to take part at HRD Award and got nominated. This resulted in being sponsored 20,2ct Diamonds to build the necklace. That was what I wanted to achieve - to work with 20,2 ct Diamonds. To work with that amount of Diamonds is gorgeous, fantastic, magnificent. .Frank Scott: What are your future plans for this award winning design?. Britta Schwalm : It is on roadshows. From Milan to Antwerp to Hongkong - all over the world, what plans would I need more? .Frank Scott: How long did it take you to design this particular concept?. Britta Schwalm : To design it took about approximately 3weeks. To build it I was limited by the HRD-rules - I had about 10 days and nights. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Britta Schwalm : I designed 'Eves Weapon' to fit the motto 'A la carte' that was given by HRD. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Britta Schwalm : If there is someone who wants to sell or buy 'Eves Weapon', please let me know :-) .Frank Scott: What made you design this particular type of work?. Britta Schwalm : I read the motto given by HRD 'a la carte' and was surprised how angry I got. I though about a pizza as an earring or a prezel as a pendant - silly. Then I decided to ignore the theme because I thought it was not for me. I couldn't. At a time I thought 'appelring' - this is a food made by dehydrating slices of apple resulting in a ring in the design of an apple. This was the start... .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Britta Schwalm : The inventor of the original 'Spannring' a ring that holds its diamonds by tension only. This is the perfect way to set a diamond and get the most of the brilliance and luminosity. .Frank Scott: Who is the target customer for his design?. Britta Schwalm : A customer with sense of style and an interest in unique design. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Britta Schwalm : The diamonds are set by tension only. .Frank Scott: How did you come up with the name for this design? What does it mean?. Britta Schwalm : What is the best weapon a woman has? The way she can tempt and manipulate man. For example with the food she cooks. .Frank Scott: Which design tools did you use when you were working on this project?. Britta Schwalm : Pencil, copper, a saw, a camera and photoshop. .Frank Scott: What is the most unique aspect of your design?. Britta Schwalm : The setting of the diamonds. It's very difficult to set a diamond by tension only in such small apple-segments. It's possible if the segments are hard soldered properly and only with high quality gold of 750/000. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Britta Schwalm : I worked with a firm specialised on laser cut in gold. .Frank Scott: What is the role of technology in this particular design?. Britta Schwalm : Without laser cut I wouldn't be able to produce the apple-segments in the consistency and quality I needed. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Britta Schwalm : I researched in the Geek mythology and meet Aphrodite, Nike, Venus. I researched the symbol 'apple' and found the fall of mankind and the proverb 'An apple a .[ End of Excerpt: Read complete interview with Britta Schwalm on Eves Weapon Collier at design-interviews.com ]

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