Koren Chi Kei Sin-Essence Mask Packaging
At Design Interviews
Interview with Koren Chi Kei Sin : Frank Scott: What is the main principle, idea and inspiration behind your design?. Koren Chi Kei Sin : The design is inspired by the transparency and fluidity of watercolour. Water is the main element to bring out the colours in watercolouring technique while for Essence Mask, the essence lies in keeping the skin hydrated and replenished. Each of the product aims to offer customers a health,radiant skin. The vivid colours of the mask design represents an everyday glamour after using the product. The use of pastel colours helps in giving the product a feminine, soft and attractive identity. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Koren Chi Kei Sin : The focus was to help client setting up its new brand's image through packaging and logo design. We were trying to do something that is simple but elegant with a strong visual image. .Frank Scott: How long did it take you to design this particular concept?. Koren Chi Kei Sin : It takes us about a month. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Koren Chi Kei Sin : It was commissioned by our client. .Frank Scott: What made you design this particular type of work?. Koren Chi Kei Sin : We try to design in all aspects. We believe we are trying to create a lifestyle for our clients, which is not limited to packaging, interior, art or architecture. .Frank Scott: Who is the target customer for his design?. Koren Chi Kei Sin : Young ladies in their early 20s which is interested in beauty care. .Frank Scott: How did you come up with the name for this design? What does it mean?. Koren Chi Kei Sin : The name Essence refers to the vital elements in the mask that is essential in keeping the skin hydrated and replenished. .Frank Scott: Which design tools did you use when you were working on this project?. Koren Chi Kei Sin : Digital design tools and hand sketches .Frank Scott: What is the most unique aspect of your design?. Koren Chi Kei Sin : The choice of colours and the simplicity. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Koren Chi Kei Sin : Finding the right colour to represent the specific product. We have tried many options of colour pairing to match for different mask types. .
Koren Chi Kei Sin-Essence Mask Packaging Images: