5 Principles by Acclaimed Designer

Acclaimed Designer Presents The 5 Principles Sweets and Candy

The architect of the award winning design Sweets and Candy by Acclaimed Designer explains, The 5 Principles is a series of funny and unusual candy packaging with a twist. It stems from the modern pop culture itself, mainly the internet pop culture and internet memes. Every pack design includes a simple recognisable character, people can relate to (the Muscle Man, the Cat, the Lovers and so on), and a series of 5 short inspirational or funny quotes about him (hence the name - 5 Principles). Many quotes also have some pop-cultural references in them. It's simple in production yet visually unique packaging and it's easy to expand as a series.

5 Principles by Acclaimed Designer Images:

VIA: http://competition.adesignaward.com/design.php?ID=53836

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